Winter season

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During 2 days of filming, the Argiletz team had the opportunity to live a unique experience, in a magical place specially chosen to honor the softest clay: white clay.

A meeting between matter and light, sounds and rays of the sun, travel in clay earth and rediscover this beneficent rock from a new angle.

White clay takes care with strength and delicacy. This is what we wanted to transcribe through this dance, embodied by Claudio Coviello, star dancer at La Scala in Milan and Emma Spinosi, dancer at the Ballet of Preljocaj.

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An experience

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Clay gestures are reinvented, joyful and daring, innovative and efficient. Argiletz imagines new gestures: a dance that symbolizes life, vitality, sensoriality, exchange, eternal youth and purity.
White clay is the softest of all.
White clay is an experience for the body and mind.

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Products in the spotlight

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Follow the campaign on Instagram

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